Meet Your Coach

Strength. Strategy. Standards.

I’m Adam Cates — a 15x certified Master Trainer, coach, and builder of Cates Premium Coaching: a coaching philosophy rooted in precision, accountability, and results. With over 15 elite certifications (Strength & Conditioning, Bodybuilding, Corrective Exercise, Women’s Coaching, Nutrition, and more) and thousands of hours on the training floor, I’ve built a career on one guiding principle: your standard is your outcome.

I don’t believe in cookie-cutter plans or quick fixes. My clients work with me because they’re ready to elevate — in the gym, in their routines, and in life. Whether it’s dropping body fat, adding lean muscle, or gaining confidence, my role is to create a path that feels clear, challenging, and sustainable.

My Story

I started by getting certified through the world leader in fitness education and worked my way in as the head trainer at a high level fitness club. I then advanced my way to becoming  a top-performing Fitness Manager and coach in Arizona. Today I lead as a Master Trainer in Utah, a title very few can claim. Along the way, I’ve learned that the difference between good and great isn’t just knowledge — it’s execution with standards. That’s why I built my own coaching brand: to give people more than reps and macros. I give them structure, confidence, and accountability they need to win.

Who I Work With

I specialize in working with driven women and men who value growth, consistency, and results. Most of my clients are balancing careers, relationships, and busy lives — and they come to me because they want a coach who understands both the science of training and the psychology of lasting change.

What You Can Expect

· Clarity in your training and nutrition

· Accountability that keeps you on track

· Confidence that grows as your results do

· A proven system that adapts to your lifestyle

This isn’t about chasing perfection. It’s about building a standard that changes how you show up in every part of your life.

If you’re ready to raise your standard — I’m ready to coach you.